instantly cure your hair, with Iles Formula's haute performance range April 1, 2021 16:43
Discover the ILES FORMULA difference that transforms dry, straw-like hair into strands of silk.
Created by acclaimed hair stylist Wendy Iles, the ILES FORMULA was developed in response to a need for super-charged, high performance hair care that could be used on all hair types and that had instant and visible results. From celebrity clients walking the red carpet to supermodels on global beauty campaigns, ILES FORMULA quickly gained a reputation among the fashion and beauty elite for its high quality formulations and effective results.
Carefully selected and blended ingredients are at the heart of each ILES FORMULA product. Wendy Iles spent a decade searching the globe for the very best ingredients and complexes that would have the most powerful, effective results on the hair.
STEP .1
The Iles Formula Shampoo
- Antioxidant rich and gently cleansing
- Vitamin B5 and Pantothenic Acid restores the hair shaft and repairs split ends
Antioxidant rich and free from harsh detergents, silicon and sulfate, this delicate formula gently cleanses your hair to leave it soft and bouncy. There are 16 handpicked ingredients, including active Vegetal Root Juices from the Amazon forest in Brazil and Vitamin B5/ Pantothenic Acid restores the hair shaft and helps to repair split ends, dullness and rough texture. Added Silk extract from Japan enhance your hair’s luxurious volume and body.
SULFATE FREE + PARABEN FREE + SILICON FREE
PH IS 5.50 - 6.50
For ALL hair types and all ages. The Iles Shampoo is extremely calming for sensitive scalps with Psoriasis and babies cradle cap.
ACTIVE VEGETAL ROOT JUICES
Naturally nourishing, Active Vegetal Root Juices help restitute dull hair for all ages and all hair types, leaving it beautifully shiny.
VITAMIN B5
Vitamin B5 deeply penetrates the hair to deliver unparalleled moisture to thirsty strands. It also increases pliability, helping your hair withstand breakage. The result is smoothed strands and weightless volume for that full, bouncy look.
PANTOTHENIC ACID
Pantothenic Acid restores the hair shaft and helps repair split ends, delivering incredible silky texture and movement.
STEP .2
The Iles Formula Conditioner
- Repairs and revitalizes even the most damaged hair
- Silk extract create an immediate voluptuous effect
- Tucuma Palm and Pracaxi Oil rejuvenate hair strands
Suitable for every hair type, the Iles Formula Conditioner is the jewel of the Iles Formula haircare line. You’ll see and feel the difference from the very first touch. This paraben free formula instantly transforms damaged, strawlike hair into sumptuous spun silk perfection. Put to the test on today’s biggest celebrities and on the sets of prestigious directors and photographers, the conditioner repairs and revitalizes even the most damaged hair.
Silk extracts from Japan create an immediate voluptuous effect on the hair while knots and tangles smooth away instantly. Tucuma Palm and Pracaxi Oil extracted from the seeds of the Macrobola Tree are sourced from the Amazon rainforest in Brazil, as well as 16 other proprietary ingredients including Vitamin E and B5 for total hair rejuvenation.
PH 4.0 - 5.0
Conditions phenomenally all hair types, without leaving a residue buildup on hair shaft.
TUCUMA PALM
Renowned for its rich content of polyphenols, Tucuma Palm helps combat free radicals and is full of good-for-you fatty acids to protect and moisturize every hair type.
PRACAXI OIL
Pracaxi seed oil comes from the Brazilian pracaxi tree. This hero ingredient can help prevent hair loss, conditions and smooths to the hair, and is emollient (great for adding shine).
VITAMIN E
Vitamin E has natural antioxidant effects that could help to maintain hair growth and that can help promote a healthy scalp.
VITAMIN B5
Vitamin B5 deeply penetrates the hair to deliver unparalleled moisture to thirsty strands. It also increases pliability, helping your hair withstand breakage. The result is smoothed strands and weightless volume for that full, bouncy look.
STEP .3
The Iles Formula Finishing Serum is the hair’s protector against heated tools + UV + Color Fade and humidity.
- Lightweight formula delivers a non-greasy silky finish
- Ceramic-like molecules reinforce hair fibers strengthening hair and repairing split ends
The Iles Formula finishing serum amplifies the smoothing quotient of hair and delivers a non greasy silky finish. This paraben free lightweight formula can be applied to wet or dry hair to protect against humidity, chemical and environmental damages.
Handpicked hair-nurturing ingredients from Australia, Brazil, Morocco and Japan make up custom blended formulas which include Tucuma Seed Butter, Keratin Amino Acids, nut oils of Macadamia, Argan, Hydrolyzed Silk, and Panthenol to nourish the hair without ever weighing it down. Ceramic-like molecules reinforce hair fibers, strengthening hair and repairing split ends. Additional support from Vitamin B5 and UVB filters protect hair (even colored hair) from damaging UV rays. The serum is the finishing tool in Wendy’s haircare + repair arsenal
PH 4.0 - 5.0
Protection against heated tools + UV + color fade exposure + humidity without ever weighing the hair down.
TUCUMA SEED BUTTER
Renowned for its rich content of polyphenols, Tucuma Seed Butter helps combat free radicals and is full of good-for-you fatty acids to protect and moisturize every hair type.
MACADEMIA NUT OILS
Bursting with fatty acids, Macadamia Nut Oils is great for calming the hair of frizz, tangles, and dullness. It helps strengthen and nourish your hair follicles.
SILK EXTRACT
Silk extract from Japan create an immediate voluptuous effect on the hair while knots and tangles smooth away instantly.
PANTHENOL
Panthenol works by improving hair elasticity, helping to reduce breakage. It also helps your hair retain moisture and is great at detangling unruly curls!
VITAMIN B5
Vitamin B5 deeply penetrates the hair to deliver unparalleled moisture to thirsty strands. It also increases pliability, helping your hair withstand breakage. The result is smoothed strands and weightless volume for that full, bouncy look.
No retouching, no extensions, just one application of the Iles Formula 3 Step System. Treatment took 45 min from beginning to finish delivering this sumptuous result.
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